Sarah LaFleur was working in private equity when she came to a realization that’ll ring familiar to most professional women. “I had a really hard time shopping for work...I’d spend [time] stressing out about what to wear in the morning,” she admitted.  

But that dilemma sparked inspiration: Sarah had witnessed companies like Bonobos, Warby Parker and Cuyana successfully launch direct-to-consumer concepts, and she decided to create something similar geared towards working women — and that’s how her company, MM LaFleur, got off the ground.

Success didn’t come right away. In fact, about a year after she launched, Sarah feared she may have to fold her business. But one seemingly small decision allowed her to triple her revenue overnight...and proved pivotal in her company’s success story.

Listen in to hear about Sarah’s incredible journey, her thoughts on the biggest mistake hopeful entrepreneurs make, and how Sex and the City’s leading ladies informed her approach to her business.