Topics covered: consumer journey, path to purchase, online to offline, last mile, organizational evolution, managing risk, being nimble, data as a sales and purchasing tool, networking effects, store within a store, franchise model, showrooming, DTC vs wholesale margins, the future for sales reps, retailer brand profiles,

37: Serving Today’s Connected Consumer with Nick Kolobutin, Shipearly.com

Channel Mastery, hosted by Kristin Carpenter and produced by Verde Brand Communications is designed to teach business owners how to excel across multiple platforms. Our mission is to see our listeners not only achieve the growth they want, but also to maintain their success and resiliency in our world’s constantly changing retail landscapes. If you’re a business owner, especially in the outdoor industry, looking for the best way to connect, serve, and sell to today’s consumers then this podcast is what you need. Subscribe today!

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37: Serving Today’s Connected Consumer with Nick Kolobutin, Shipearly.com

37: Serving Today’s Connected Consumer with Nick Kolobutin, Shipearly.com