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37: Stop OVERmarketing Your Book
Your Book Is the Best Marketing You Can Do
If you’re an author who feels overwhelmed by marketing, this episode is your permission slip to simplify. In this episode, Rebecca Hallbach Paciorek—magazine publisher turned book marketer—breaks down why your book itself is the most powerful marketing tool you already have… and how to make sure it’s working for you, not against you. I do hold up some samples in this episode so you may want to be sure and catch the video version as well.
- Why ads don’t sell books—the book sells the book
- Why solid editing matters more than you think (and how bad reviews are word-of-mouth in disguise)
- The role of professional covers and clear blurbs in reader trust
- How QR codes, links, and clear instructions help readers stay connected
- Why the last page of your book is prime marketing real estate
Take Action:
Audit your cover, blurb, and back matter
Make it obvious where readers should go next
Ask for reviews—don’t assume readers will think of it
Ensure your book reflects the author career you want to build
Your book is already doing the heavy lifting. Let’s make sure it’s lifting in the right direction. 💫
Blogs-
https://www.bluedotdigitalmarketing.com/post/your-book-is-the-main-marketing-piece
https://www.bluedotdigitalmarketing.com/post/the-last-page
Books mentioned:
Podcast planner by Rebecca Paciorek: https://a.co/d/08eLty1L
My Success Planner by Stacy Baxley: https://amzn.to/4qipqIu
California Stars by Carlie Yates: https://amzn.to/4qXn7M7
Mailboat IV by Danielle Lincoln Hanna: https://amzn.to/4bv93Vb
Join the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun. Authors’ Allies RoundTable can be found on our website. https://www.bluedotdigitalmarketing.com/
Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that HERE. https://mailchi.mp/15e024a36fd4/marketingplanebook
📧 Email us: [email protected]
Follow us on the social media platform of your choice for more tips and tricks.
😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/
📸 Instagram: https://www.instagram.com/blue_dot_digital/
🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek
Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5
Please LIKE, SUBSCRIBE, and SHARE. I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases, an affiliate link accompanies these recommendations (including Amazon -except for my products, which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you.
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By Rebecca Hallbach PaciorekYour Book Is the Best Marketing You Can Do
If you’re an author who feels overwhelmed by marketing, this episode is your permission slip to simplify. In this episode, Rebecca Hallbach Paciorek—magazine publisher turned book marketer—breaks down why your book itself is the most powerful marketing tool you already have… and how to make sure it’s working for you, not against you. I do hold up some samples in this episode so you may want to be sure and catch the video version as well.
- Why ads don’t sell books—the book sells the book
- Why solid editing matters more than you think (and how bad reviews are word-of-mouth in disguise)
- The role of professional covers and clear blurbs in reader trust
- How QR codes, links, and clear instructions help readers stay connected
- Why the last page of your book is prime marketing real estate
Take Action:
Audit your cover, blurb, and back matter
Make it obvious where readers should go next
Ask for reviews—don’t assume readers will think of it
Ensure your book reflects the author career you want to build
Your book is already doing the heavy lifting. Let’s make sure it’s lifting in the right direction. 💫
Blogs-
https://www.bluedotdigitalmarketing.com/post/your-book-is-the-main-marketing-piece
https://www.bluedotdigitalmarketing.com/post/the-last-page
Books mentioned:
Podcast planner by Rebecca Paciorek: https://a.co/d/08eLty1L
My Success Planner by Stacy Baxley: https://amzn.to/4qipqIu
California Stars by Carlie Yates: https://amzn.to/4qXn7M7
Mailboat IV by Danielle Lincoln Hanna: https://amzn.to/4bv93Vb
Join the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun. Authors’ Allies RoundTable can be found on our website. https://www.bluedotdigitalmarketing.com/
Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that HERE. https://mailchi.mp/15e024a36fd4/marketingplanebook
📧 Email us: [email protected]
Follow us on the social media platform of your choice for more tips and tricks.
😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/
📸 Instagram: https://www.instagram.com/blue_dot_digital/
🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek
Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5
Please LIKE, SUBSCRIBE, and SHARE. I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases, an affiliate link accompanies these recommendations (including Amazon -except for my products, which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you.