So you have your logo made and your fonts picked out but the people you're attracting are not the clients you want. This happens when we spend a majority of our time on brand design versus brand strategy. In this episode of Ambition Pays Off, brand strategist Rachel Green is breaking down the difference between brand design and brand strategy and how focusing on the right thing will help you to land more ideal clients.   Rachel shares how exactly your brand strategy attracts clients and how that strategy will continually evolve. Don't miss this episode if your message just doesn't seem to be attracting clients (or the RIGHT clients!)   Thanks for hanging out with us today! Head over to the show notes for the links and resources mentioned in the episode. Let Rachel and I know how you're implementing tips from this episode over on Instagram (@IntentionallyDesigned and @AnnaKonchar). Until next time, stay ambitious!