I have a theory that priming is going to increase the buy power and anticipation for this album. First she posts her vogue spread, then she releases mystery boxes (more convo around the album),... which we have no clue what's even in them. And now we have to wait until the actual album releases. 

Beyonce is a genius, and I am going to break down why I think she's a marketing genius and what we should take from her new album release coming July 29th -- see even I'm pushing her marketing and she didn't even have to ask me to. Lol Im just excited! 

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