Shamelessly Ambitious

37: Why I Tell My Clients to Drop Their “Niches” [Inside POTENT]


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Welcome back to the Shamelessly Ambitious Podcast! Today’s episode is coming straight out of POTENT, one of my favorite programs I’ve hosted so far. Potent was a Voxer-only (the walkie-talkie app) social media strategy class that I ran a few weeks ago. This is part two of one of the epic trainings from within this program. I'm going to introduce you to one of the most important aspects of building visibility and authority so that your bank account overflows and your DMs are filled with the most soul-aligned clients

 

And, I'll help you create content that feels fun and easy. It’s 80% the energetics of it all, and 20% the actual strategy. When you’re done with this episode you’ll have real, tangible action steps to take your social media presence to the next level!! Thanks for listening. Thanks for being here.



TOPICS DISCUSSED

 

  • Why I tell all my clients to throw niches and content buckets out the window
  • Calling in the most soul-aligned clients
  • Moving past the fear of “giving away too much” for free
  • The most important question you can ask yourself when creating content
  • Possibility marketing vs. pain point marketing
  • Serving versus inviting your audience



THE ACCELERATORS

 

If you're liking what you're hearing, you'll LOVE my Accelerators. The Accelerators are intimate & expansive containers each featuring an in-person retreat in a unique location.

 

DM the words ‘PODCAST ACCELERATOR’ to @ashmcdonald on Instagram to snag a very special discount for podcast listeners only. We can chat about all the juicy details you need to know! 

 

All Accelerators are currently full but when you DM me I’ll give you access to the secret Accelerators waitlist!

MORE ABOUT ASH
I am the definition of duality — I swear like a sailor and break rules like it’s my job, but I also hold incredible space for my clients and work my ass off to help them achieve the success they’re after. But I'm also here for the non-preneur woman, too. My background in counseling gives me a unique perspective on what it means to show up, serve, & create connection for those who feel like they've never belonged before.

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Shamelessly AmbitiousBy Ashley McDonald

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