In today's episode, I discuss why you need to start with who you want to serve and not what you want to sell.

#37 Why You Need To Start With The WHO Not The WHAT

Do you keep pushing the question of what to do after your sporting career to the side because of the anxiety it creates? Or are you wanting to join the thousands of other athletes who made the jump to entrepreneurship when they retired?
Sound like you? Then you're in the right place.
This podcast is all about lifting the lid on the struggles and challenges that athletes face once they leave their sport. Finding out how they coped with the loss of the athlete identity while carving out their own space and giving back to the sport they love.
A former national level swimmer myself, I only recently found my path while travelling Australia after nearly a decade of searching. I also realised that no-one is really talking about what happens after you leave your sport and quite frankly that needs to change!
So join me on my journey as I navigate the often treacherous waters of the retired athlete life and chat with former athletes who have successfully made the jump from sports star to business legend. Not only am I going to uncover their secrets, but we are going to get real and delve deep into their darkest moments.

Business

Entrepreneurship

Do you keep pushing the question of what to do after your sporting career to the side because of the anxiety it creates? Or are you wanting to join the thousands of other athletes who made the jump to entrepreneurship when they retired? Sound like you? Then you're in the right place. This podcast is all about lifting the lid on the struggles and challenges that athletes face once they leave their sport. Finding out how they coped with the loss of the athlete identity while carving out their own space and giving back to the sport they love. A former national level swimmer myself, I only recently found my path while travelling Australia after nearly a decade of searching. I also realised that no-one is really talking about what happens after you leave your sport and quite frankly that needs to change! So join me on my journey as I navigate the often treacherous waters of the retired athlete life and chat with former athletes who have successfully made the jump from sports star to business legend. Not only am I going to uncover their secrets, but we are going to get real and delve deep into their darkest moments.

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#37 Why You Need To Start With The WHO Not The WHAT

#37 Why You Need To Start With The WHO Not The WHAT