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Today's interview is with Jorgen Sundberg. As a recruiter in 2003, Jorgen caught the early wave of digital marketing and tested many talent attraction tactics. Some failed, some didn’t, so for years. He kept updating and testing strategies while managing hiring campaigns for giants like IBM, Accenture, SAP, and Deloitte.
By late 2009, he thought he had enough proof: when social media communicated an uncommon employer brand = talent attraction improved.
Yet repeatedly he saw employer brands play safe.
Timid, decaf company missions – hung in corporate offices with words like innovation, cutting-edge, passion, and stakeholder. *yawn* As charming as a poor chap that tries to be liked by everyone.
Over time, a question took shape in his mind:
How might a well-crafted employer brand affect talent attraction if you aren’t a market leader?
This question continued to take shape over time and in late 2009, he quit his job to start Link Humans.
In this episode, we discuss:
Resources Mentioned In The Episode
Hosted on Acast. See acast.com/privacy for more information.
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Today's interview is with Jorgen Sundberg. As a recruiter in 2003, Jorgen caught the early wave of digital marketing and tested many talent attraction tactics. Some failed, some didn’t, so for years. He kept updating and testing strategies while managing hiring campaigns for giants like IBM, Accenture, SAP, and Deloitte.
By late 2009, he thought he had enough proof: when social media communicated an uncommon employer brand = talent attraction improved.
Yet repeatedly he saw employer brands play safe.
Timid, decaf company missions – hung in corporate offices with words like innovation, cutting-edge, passion, and stakeholder. *yawn* As charming as a poor chap that tries to be liked by everyone.
Over time, a question took shape in his mind:
How might a well-crafted employer brand affect talent attraction if you aren’t a market leader?
This question continued to take shape over time and in late 2009, he quit his job to start Link Humans.
In this episode, we discuss:
Resources Mentioned In The Episode
Hosted on Acast. See acast.com/privacy for more information.