<p>Alibaba helped Mars create a new flavor of Snickers bar for the Chinese market – all based on collected consumer data. </p>

Alibaba helped Mars create a new flavor of Snickers bar for the Chinese market – all based on collected consumer data.

<p>Alibaba helped Mars create a new flavor of Snickers bar for the Chinese market – all based on collected consumer data.&nbsp;</p>

376: Alibaba Used Customer Data to Create a Spicy Snickers

The eCommerce Minute is your weekly dose of eCommerce, tech and retail news, with your hosts John Suder, Bart Mroz, and Brittany Blackman. The show is a production of SUMO Heavy, an eCommerce consulting firm with offices in Brooklyn, NY, and Philadelphia.

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376: Alibaba Used Customer Data to Create a Spicy Snickers

376: Alibaba Used Customer Data to Create a Spicy Snickers