Dr. Maximilian Burger-Scheidlin, Executive Director of the International Chamber of Commerce in Austria, specializes in finding new ways to encourage individuals and businesses to adhere to global anti-corruption standards and legal frameworks through business incentives and practical ways to resist bribery and other forms of corruption, especially in difficult environments. Burger-Scheidlin joins Anna Kompanek, Director for Global Programs, to provide an overview of his innovative anti-corruption training program, its target audience, the role branding plays in the success of the program, and its overall approach. Burger-Scheidlin also discusses the sustainability of the program in years to come and plans to further scale up and spread its global reach.