The Daily Hint with Jens Heitland

377 - We Have to be Paid for What We Are Worth


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We Have to Be Paid for What We Are Worth


Being an expert, a thought leader, or a keynote speaker often comes with the challenge of deciding when—and how—you should be compensated for your efforts. In this episode of The Daily Hint, we explore the delicate balance between providing value for free and ensuring you’re paid for your worth.


Here’s the crux of the issue: Many CEOs and leaders speak on stages without compensation, thinking of it as a way to build credibility. While there’s nothing inherently wrong with this, it’s crucial to have a strategy that ensures your time and expertise translate into tangible benefits.


There are two main approaches discussed:

1. Speaking for Free with a Purpose

When presenting at unpaid events, it’s essential to think long-term. Craft your presentation to subtly attract potential clients, customers, or opportunities. A carefully planned pitch—one that doesn’t feel overly salesy—can turn a free speaking engagement into a profitable venture down the line.

2. Speaking for Pay

When you’re being compensated for your speaking engagement, the focus shifts entirely to delivering an exceptional experience for the audience. Here, there’s no hidden agenda—just impactful, value-driven insights.


The key takeaway? Always evaluate your opportunities and strategize accordingly. Whether it’s through direct payment or by leveraging your platform to attract opportunities, you should always ensure your efforts are rewarded.


Tune in to this episode for actionable strategies to elevate your personal brand and maximize the value of your expertise.



Highlights:

00:00 The Value of Speaking for Free

00:07 Strategies for Unpaid Speaking Engagements

00:26 Approach for Paid Keynotes

00:39 Balancing Free Events with Subtle Pitches

00:50 Ensuring Fair Compensation








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The Daily Hint with Jens HeitlandBy Jens Heitland