Joshua Hollin is the Digital Associate for the Born This Way Foundation, where he executes digital content in service to the mission of building a kinder, braver world. He's passionate about combating the stereotype that young people are lazy, apathetic, or indifferent to the world around them by showing that they are empowered, resilient, and creative.

In this episode, Alan and Joshua discuss Born This Way Foundation initiatives, the impact social media has had on young people, and what the Foundation is doing for the LGBTQ+ community. Founded in 2012 by Lady Gaga and her mother, Cynthia Germanotta, the Born This Way Foundation is on a mission to support the mental health of young people and build a kinder and braver world. They aim to make kindness cool, validate the emotions of young people, and eliminate the stigma around mental health.

In this episode, you'll learn:

• How is the Born This Way Foundation supporting the mental health of young people and working with them to build a kinder and braver world?
• How can businesses get involved with the Born This Way Foundation?
• The importance of accessible resources for young people

Key Highlights: 

• [02:25] Who is PAJAMAJOSH?
• [05:30] How did Josh come to the Born This Way Foundation?
• [07:40] What sparked the formation of the Foundation?
• [08:40] Be There Certificate and #BeKind365
• [16:55] Mental Health Awareness Month in May
• [21:00] Pride Month Initiatives in June
• [24:20] How companies can get involved and support the cause
• [29:10] Embracing AI and leaning into the human element of marketing

Thank you to our sponsor:

PartnerHero: to waive set-up fees, go to https://www.partnerhero.com/marketingtoday and mention “Marketing Today” during onboarding!

Resources Mentioned: 

• Joshua Hollin 
• Born This Way Foundation 
• LinkedIn LIVE Session and Video 
• ChannelKindness.org 
• #PleaseStayPledge in partnership with FindYourAnchor.us 
• BRP Powers Up Born This Way Foundation's #BeKind365 Digital Platform To Ride Out Intimidation Year-Round 
• 2023 Social Innovation Summit Innovator of the Year
• Born This Way Foundation and TimelyCare Partner to Support College Students' Mental Health with “Be There Certificate” 

Hosted on Acast. See acast.com/privacy for more information.