Have you refined your brand position? We recently introduced a special series called Brand Position Consultations, where we explore developing unique brand positions with professional photographers.

In episode 379 of the Bokeh Podcast, Andrejka Hirschegger joins us in this freeform style brand position consultation to discuss how to define her brand position for the multiple markets that she services. Listen in as they chat about how Andrejka is also using her brand position to drive her SEO strategy.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Check out Andrejka's Guest Feature, along with her other episodes >>

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:

A. Enables Potential Clients to Immediately Know Your UVP

B. Filters Irrelevant Potential Clients

C. Simplifies/Focuses Marketing Efforts

D. Encourages Better Time Management

About Andrejka’s Brand (1:08)

Andrejka’s Competition (5:27)

Andrejka’s Homepage:

Portfolio Images Referenced:

Breaking Out Two Markets:

Florida Page:

Links

Andrejkaphotography.com

instagram.com/andrejkaphotography

Karen’s SEO Episode

Jason Brewer Article

Building a Storybrand

Green Chair Episode

Alt Summit

Check out Andrejka's Guest Feature, along with her other episodes >>

Want to learn more about the importance of a brand position?

Listen to this episode >>

Download our FREE Brand Position Worksheet!