Today's interview is with Deb Gabor. Deb is a leading brand strategist, CEO of Sol Marketing, and author of Branding is Sex: Get Your Customers Laid and Sell the Hell Out of Anything.  She shares her incredibly successful methodology for building long-lasting brands that withstand the fluctuations of the market. With critical focus on knowing your customer, she reveals why brands that have bonded emotionally with their customers are among the strongest and create “irrational loyalty.”

“Branding comes from your customers,” says Gabor. “Your brand lives in your customers’ needs and desires, as well as their perceptions of and connection to you. Branding is not an inside-out activity; it’s an outside-in activity. In others words, real branding comes down to getting inside your customers’ heads and then working inward from there.”

In our interview, we discuss:

• Leadership branding and examples from 2017 and 2018 where company blunders from CEO’s cost them and what to do to recover
• Why your customers own your brand and not you
• How the best brands in the world get their customers “laid” and why that matters
• How to show up and articulate your value AND
• The amazonification of the world

Resources Mentioned In The Episode

• Sol Marketing: www.solmarketing.com
• Branding is Sex: Get Your Customers Laid and Sell the Hell Out of Anything: https://www.amazon.com/Branding-Sex-Your-Customers-Anything-ebook/dp/B01GH62GDY

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