As Discussed...

37signals with Andrea LaRowe


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In this episode of As Discussed..., I'm joined by Andrea LaRowe - Director of People Operations at 37signals, the company behind Basecamp and Hey - to find out how a high-trust, low-control company runs day to day.

Andrea's core argument: stop tying pay to performance and you strip a layer of politics out of work. 37signals benchmarks salaries once a year to the 90th percentile of the San Francisco tech market, with no negotiation and no manager involvement, and rewards tenure through a profit share. Reviews still happen, on each person's anniversary, but they're a check-in rather than a lever for pay. What drives the work is intrinsic motivation - and a small, flat, bootstrapped company built to support it.

What we covered:

  • How pay works - benchmarking to Radford's 90th percentile, no merit cycle, no negotiation, and why managers stay out of it
  • What reviews are for once pay is off the table, and why staggering them by anniversary beats an annual scramble
  • The five-level structure - why level three (senior) is the baseline, why level five (principal) is reserved for people moving the industry forward, and how judgment separates people at the top
  • Profit share based on tenure rather than individual output, and why it doubles as retention
  • How a high-trust company handles a low performer - visibility, honest conversation, skill problem vs engagement problem, and why PIPs rarely earn their keep
  • The "manager of one" - hiring people who seek out problems without waiting to be told
  • The 2021 decision to draw a line on political conversation at work, the roughly twenty people who left, and what it revealed about when leadership steps in
  • Why staying private and bootstrapped for 25 years let the founders decide what the company is for, and why equity isn't the draw people assume
  • Self-determination theory - autonomy, competence, relatedness - and how 37signals delivers all three
  • Work as a product - treating work as something employees choose to buy, not something handed down
  • Six-week cycles, kickoffs and heartbeats - the light mechanisms that stop a decentralized company splintering into silos
  • Advice for anyone stuck inside a pay-for-performance cycle

People referenced

  • Andrea LaRowe - Director of People Operations, 37signals
  • Jason Fried - co-founder and CEO, 37signals
  • David Heinemeier Hansson - co-founder and CTO, 37signals
  • Dart Lindsley - 11Fold, host of Work for Humans; "work as a product"
  • Luke O'Mahoney - SapienX; "work as a product"
  • Megan Bernard-May - Pollinate XD; "work as a product"
  • Edward Deci and Richard Ryan - self-determination theory

Books

  • Rework - Jason Fried and David Heinemeier Hansson
  • It Doesn't Have to Be Crazy at Work - Jason Fried and David Heinemeier Hansson
  • First, Break All the Rules - Marcus Buckingham and Curt Coffman
  • What Pay Costs - James Alexander Seechurn

Organizations, podcasts and websites

  • 37signals - bootstrapped company behind Basecamp and Hey
  • Basecamp - project management software; Basecamp 5 launched recently
  • Hey - email software
  • Radford - compensation survey used for benchmarking
  • Rework - 37signals' podcast
  • The 37signals employee handbook - on their website
  • Semco - Ricardo Semler's company, upward-feedback model
  • Haier, Handelsbanken and Buurtzorg - decentralized organizations referenced
...more
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As Discussed...By James A. Seechurn