The easiest way to find new customers is by knowing what kinds of customers that you want to reach. Today we are discussing how to define your target market and ways that you can get students that stick.

In this episode

1:00 - What are you saying

2:08 - Reputation

2:59 - User Experience

3:45 - How are you the answer

7:30 - Staff

8:10 - Cost/Product/Location

13:35 - Niche

14:38 - Avoid white noise

16:15 - Target Persona

19:18 - Better be ready

23:00 - Point to results

25:26 - Holds up over time