Helping others see the beauty in Duluth isn't a tough gig, being that it is one of the most beautiful places on earth. Destination Duluth has made it their mission to do just that, spreading the word about our magical city since its inception nearly a decade ago. Destination Duluth started as nothing more than an idea back in 2006, becoming a reality in May of 2013 with the launch of their official Facebook page. A few months later, a website followed. Today, Destination Duluth has become the go-to place for both locals and curious outsiders online, using spectacular pictures and one-of-a-kind storytelling to educate and inspire people about the city we love. The return? A booming online presence centered around the Zenith City and the positive growth of it, too. This episode dives into the history of Destination Duluth and how it became the juggernaut it is today with the Managing Director, Jerry Thoreson.