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38: Bob Ruffolo on Why Team Culture Matters for the Bottom Line
In this episode of Hubstaff’s Agency Advantage Podcast, we’re talking with Bob Ruffolo of IMPACT Branding and Design who shares how establishing a strong set of values saved his agency.
To be honest, whenever I heard someone talk about their mission statement or core values, I thought of cheesy motivational posters with words like "Perseverance" and a picture of a kayaker going over a waterfall. They seem like cliches pushed by big corporation management.
But after talking with Bob, I realized that core values can have a transformative effect when they are truly embodied by an organization.
IMPACT Branding and Design is one of only 11 of Hubspot’s Diamond Certified Partners and one of the leading inbound marketing agencies in the country that consistently beats their profit goals. However, just a few years ago their growth had slowed and they started losing money.
In this episode, Bob lays everything on the table and makes the case for why cultivating a strong company culture was crucial to their turnaround and how you can do the same.
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By HubstaffIn this episode of Hubstaff’s Agency Advantage Podcast, we’re talking with Bob Ruffolo of IMPACT Branding and Design who shares how establishing a strong set of values saved his agency.
To be honest, whenever I heard someone talk about their mission statement or core values, I thought of cheesy motivational posters with words like "Perseverance" and a picture of a kayaker going over a waterfall. They seem like cliches pushed by big corporation management.
But after talking with Bob, I realized that core values can have a transformative effect when they are truly embodied by an organization.
IMPACT Branding and Design is one of only 11 of Hubspot’s Diamond Certified Partners and one of the leading inbound marketing agencies in the country that consistently beats their profit goals. However, just a few years ago their growth had slowed and they started losing money.
In this episode, Bob lays everything on the table and makes the case for why cultivating a strong company culture was crucial to their turnaround and how you can do the same.