Annette Richmond & Gillian Whitney chat about: Building a Personal Brand on LinkedIn. Believe it or not, you already have a personal brand on LinkedIn. Your brand is what people think and say about you when you're not around. The better your brand, the more career or business opportunities you'll attract. Based in New York, Annette is an Executive Resume Writer, Brand Strategist, Career Storyteller, and LinkedIn Profile Writer. Her mission is to help clients stand out from the competition by highlighting their value to recruiters and hiring managers. Building a solid personal brand on LinkedIn is one of the most effective career development strategies you can implement. While you can't control what people think about you, you can influence those thoughts with your LinkedIn profile.