Leslee Hill, Director of the Women’s Entrepreneurial Opportunity Center, and Cheri Lantz, the owner of GRN Covington, discuss the importance of focusing on your customer when selling your product or service.

Cheri shares that when selling, listening to what motivates your customer to buy as well as knowing what their pain points consist of, gives you an edge.  Persistence and focusing on the follow-up are very important in the process.