The episode of the Dreamy CEO Podcast features host and guest Ashley discussing Ashley's journey from being a pediatric ICU respiratory therapist to becoming a lash artist and business mentor. The conversation delves into the importance of community and personal branding in the beauty industry. Ashley shares her insights on successful client interactions, balancing hard and soft selling, and leveraging social media to build and nurture a community. They emphasize authenticity, passion, and focusing on client experience as key drivers for a thriving business.

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