This week's guest is Alice Karolina, the founder of the Ethical Move: a new and evolving movement creating an ethical marketing standard to live alongside Organic, Fair Trade, and B-Corp. Alice is also a talented brand strategist on a mission to help businesses create cultures of meaning instead of more. It takes courage to leave the status quo behind and create a brand rooted in purpose and vision. In this episode, Alice shares how you can grow your thought leadership in a way that is in alignment with your values AND the greater good.