The Champagne Lounge

38. Finding Your Unique Marketing Approach with Bec Chappell

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Summary

In this episode, Rebecca interviews marketing strategist Bec Chappell about her journey in building her own brand and the importance of setting boundaries in business. They discuss the need to define scope and have clear conversations with clients, as well as the importance of understanding your own energy levels and working in alignment with them.

Bec emphasizes the uniqueness of each individual's marketing approach and the importance of finding what works for you. They also discuss the value of the Champagne Lounge community in providing a safe space for connection and support.

Key Takeaways

  • Set clear boundaries with clients and define scope to avoid overwhelm and maintain healthy relationships.
  • Understand your own energy levels and work in alignment with them to maximize productivity and avoid burnout.
  • Each individual's marketing approach is unique, so focus on what works for you and your target audience.
  • The Champagne Lounge community provides a safe space for connection, support, and valuable insights.

    • To join The Champagne Lounge Community go to: https://www.thechampagnelounge.com/join

    _______

    Connect with Bec:

    • Website: https://becchappell.com.au/ 
    • Instagram: https://www.instagram.com/bec_chappell/ 

      • Chapters

      00:00 Introduction and Background
      03:24 Transition from Agency Model to Personal Brand
      06:35 Setting Boundaries and Avoiding Burnout
      09:15 Finding Your Unique Marketing Approach
      12:54 Working in Alignment with Energy Levels
      15:12 The Value of the Champagne Lounge Community

       

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      The Champagne LoungeBy Rebecca Saunders
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