In this episode of The Marketing Slice podcast, Dominique will be discussing how you can get started with remarketing ads. We will look at what remarketing is, its relationship with retargeting and how you can use two of the most popular platforms to see results.

What is Remarketing?

Remarketing is a promotional technique that aims to re-engage users who have shown an interest in your products or services. 

With remarketing you can serve highly personalised content to users through external channels, driving them back to your platform and toward the point of conversion.

We like to think of remarketing as a form of market segmentation; segment your traffic into lists of users who have taken specific actions, such as cart-abandonment, then, you can focus on re-engaging them by offering the right content, in the right place, and at the right time.

Is remarketing the same as retargeting? 

These terms are often used interchangeably, and there’s a reason for that. Remarketing and retargeting are fundamentally the same thing. Remarketing is the umbrella term for a practice that includes several key tactics; retargeting refers to one of the tactics within the remarketing umbrella, specifically, paid digital ads.

Take a look at the handy diagram in our blog to visualise this concept fully. 

How do remarketing ads work?

• List-based remarketing: A collection of contact data that has been voluntarily relinquished by your customer. 
• Pixel-based remarketing: Pixel-based remarketing is an unobtrusive method of collecting user data. Installing a pixel on your website allows you to subtly collect user data.  

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