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I spent six years building an audience of 300K+ followers on Instagram. I’ve sold everything from $27 webinars to $10K offers through the app.
Yet, last year, I shifted my primary focus to LinkedIn - where I have less than 2,500 connections.
The result - I’m signing high-level clients faster and easier, even with a tiny audience.
In this episode, I’m sharing my candid, strategic analysis of the two platforms and why the "Dior-level" client you want is probably waiting for you on LinkedIn.
We cover:✦ Why I’m seeing sophisticated buyers leave Instagram and where they are going instead.
✦ How to replace "performance" with "presence" and where you can sign $5K clients easier
✦ The Intent Gap: Why 2,500 followers on LinkedIn are worth more than 100,000 on Instagram.
✦ My strategy for visual experts: How to use your aesthetic eye to disrupt the corporate feed and more.
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About the host: Nina Walder is a Strategic Advisor to Premium Brands & Experts.
Her advisory work sits at the intersection of commercial strategy, visual authority, and market positioning - helping high-level brands and experts show up as exceptional online as they are in person. The kind of presence that acquires clients and creates loyalty for decades.
Building high-value brands online since 2013. 300K+ audience.
Connect with Nina on LinkedIn: https://www.linkedin.com/in/nina-walder/
Get a practical plan to stand out online and attract the right clients - free masterclass, instant access: https://ninawalder.com/standout
By Nina Walder5
22 ratings
I spent six years building an audience of 300K+ followers on Instagram. I’ve sold everything from $27 webinars to $10K offers through the app.
Yet, last year, I shifted my primary focus to LinkedIn - where I have less than 2,500 connections.
The result - I’m signing high-level clients faster and easier, even with a tiny audience.
In this episode, I’m sharing my candid, strategic analysis of the two platforms and why the "Dior-level" client you want is probably waiting for you on LinkedIn.
We cover:✦ Why I’m seeing sophisticated buyers leave Instagram and where they are going instead.
✦ How to replace "performance" with "presence" and where you can sign $5K clients easier
✦ The Intent Gap: Why 2,500 followers on LinkedIn are worth more than 100,000 on Instagram.
✦ My strategy for visual experts: How to use your aesthetic eye to disrupt the corporate feed and more.
---
About the host: Nina Walder is a Strategic Advisor to Premium Brands & Experts.
Her advisory work sits at the intersection of commercial strategy, visual authority, and market positioning - helping high-level brands and experts show up as exceptional online as they are in person. The kind of presence that acquires clients and creates loyalty for decades.
Building high-value brands online since 2013. 300K+ audience.
Connect with Nina on LinkedIn: https://www.linkedin.com/in/nina-walder/
Get a practical plan to stand out online and attract the right clients - free masterclass, instant access: https://ninawalder.com/standout