Chad Price discusses his journey as an entrepreneur and the success of his fitness company, Kettlebell Kings. He emphasizes the importance of building a community and providing value to customers. Price explains how they differentiated themselves by focusing on quality and creating a supportive environment for all fitness enthusiasts. He shares his experience transitioning from being a professional athlete to an entrepreneur and the challenges he faced along the way. He also shares insights on building a resilient brand and navigating challenges during the COVID-19 pandemic.