Have you wondered why it is so difficult to change your opinion, way of thinking, routine, habits, way of grazing, cattle selection guides, ways of doing our numbers, etc.?

In my life, I have learned and unlearned when I am exposed to better methods or new information that, after careful analysis, I see is better and makes sense.

By doing this, we can move forward and not stay in the past because, knowledge, especially in these times, advances in a fast and amazing way.

But, IT IS NOT EASY to change our minds, precisely because of something we call “paradigm”.

Learn the essence of this paradigm shift as we aim to achieve maximum productivity while regenerating our land the fastest.