The Hard Lessons Podcast

#38 - Mowing Lawns to Managing $15M in Real Estate: A 33-Year-Old's Empire | Lukcas Iraola


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Lucas Iraola, founder of Home Keys Landscaping and Real Estate, shares how he's building a business empire in Washington DC. After selling his first landscaping company to pursue real estate, he came full circle by purchasing his father's landscaping business and implementing modern systems to drive explosive growth.

Key insights:

  • How he transformed a pen-and-paper business into a scalable operation
  • Creating unique incentive programs to build company culture
  • Structuring SBA loans for business acquisitions with minimal money down
  • Managing the growth of multiple businesses simultaneously
  • Balancing rapid expansion while maintaining service quality
  • Building systems that support both real estate and landscaping operations

A must-listen for service business owners looking to modernize operations and scale through strategic acquisitions.

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The Hard Lessons PodcastBy Charlie Kerrigan