Nico is the author of "We're All Marketers". It is a book about 20 go-to principles to help you market like a marketer. He started writing this book because he was curious to learn more about Marketing. For some reason he found himself more interested in that than his degree in Medicine.     So, what is better than to learn it from the best. He started interviewing the most renowned marketers to learn more about the principles of marketing and how you can apply these principles in businesses today. That is how his book "We're All Marketers" was born.   In this episode, we get the chance to learn more about Nico's journey, and how he got to make this book a reality. Have you always wanted to start your own book. It is like you have all those ideas and all the content but you just cant find yourself getting it done.   This episode will help you with that.