Shifts and changes in marketing can leave business owners and freelancers scrambling to keep their heads above water in a relatively short amount of time. It already feels like 2024 has been a year with BIG changes happening fast in our industry that made it more difficult for business owners and freelancers alike... So in this weeks episode we sit down to discuss the changes we're seeing first hand, and what we think the upcoming changes are that marketers, freelancers and entrepreneurs need to stay on top of to keep their businesses scaling. 

In this episode we discuss:

-Why there's more price resistance to high ticket programs these days 

-The reason email revenue is down for 6 lists Nick manages 

-How companies accidentally damage their reputation with customers 

-Are sales pages and VSL's going away? 

-How "swiping" marketing forces niches to compete on low prices

-The secret reason Walmart is actually good for local businesses

-Why "the boring work" is the answer to marketing changes

-What freelancers need to do to avoid becoming a commodity in the market

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