Pride is on a mission to embed purpose in the way brands and leaders do business, for good. She has 19 years of experience building brands and has held notable roles at Brand South Africa, Mondelez, STANLIB, Nedbank and TFG (The Foschini Group). Today she is the Global Marketing Officer at GoodLeaf Wellness

As Purpose Coach at the Branson Center of Entrepreneurship, she guides entrepreneurs on creating brands and business models that have a positive impact on the earth and on communities. With her in-depth experience of corporates and entrepreneurship, she is continuously looking at ways to unlock opportunities for innovation through repurposing what we already have. In her recent TEDx Talk she takes a look at how corporates can stay ahead by reimagining their role as accelerators for entrepreneurs.

As champion for women in professional and entrepreneurial spaces, she serves as a Director at SheSays Cape Town, the only global network for women in advertising and other creative industries. She is also an alumna at the Zanele Mbeki Fellowship for Female Leadership in Africa.

Pride holds an MBA from the Gordon Institute of Business and her academic research is published in the Journal of Brand Management.

For her wellbeing, you will find Pride at sanctuaries of silence learning yoga and meditation; wherever changers gather, laugh and eat. She is currently learning the joys of mountain biking for the first time

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theteawithnicky.substack.com