No matter what type of work you do, you may be called upon to capture and demonstrate productivity. How's your output? How's the quality of your work? What targets have you met? But perhaps more importantly, who is painting those targets? And how? Caitie may not understand how targets work, but despite that, the Priority team tackles personal metrics. Max suggests that identifying the right measurement can be hard, and the audience matters (after all, what gets measured gets done). Caitie agrees, and stresses that the measurements chosen should reflect and communicate your values. Ultimately, the right metrics can help you tell the right stories to the right people. Just be sure you know what you want to do with that data once you have it.