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Influence hasn’t disappeared — but the hierarchy behind it has.

We’ve moved from broadcast persuasion to networks of trust, where authority is built through interpretation, lived experience and structural coherence rather than visibility alone.

In this episode, I explore why many founders and leadership teams feel growth exhaustion despite increased exposure, and how trust signals — not attention — now drive sustainable momentum.

We look at the rise of contextual authority, the decentralisation of influence, and what this shift means for brand positioning, leadership and growth architecture.

If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.

• Fractional Growth Partner + THE BECOMING
• Brand Signals
• Download my free moon calendars