Skift Meetings Podcast

#38 Stephanie Cheung: Events as the Business of Inspiration

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Episode #38 of the Event Manager Podcast features Stephanie Cheung, Director of Strategy & Insights at MarketID.

The conversation focuses on the exciting world of destination marketing. Here are a few of the topics we cover:

  • How cultural exchange can make events truly enriching experiences
  • How destinations can help events drive change
  • The importance of managing expectations for any destination
  • Recipe for destinations to make use of technology in their marketing strategy
  • Why a long-term investment strategy in the metaverse, web 3.0 and NFTs may be important for destinations
    • ...more
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    Skift Meetings PodcastBy Skift Meetings
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