Click here to read the article.

David Rogers's The Digital Transformation Playbook provides a strategic framework for businesses to thrive in the digital age. The book examines five key domains impacted by digital technologies: customers, competition, data, innovation, and value. Rogers advocates for a platform-based business model, rapid experimentation, and the continuous adaptation of a company's value proposition. He uses case studies such as Encyclopaedia Britannica and Amazon to illustrate successful strategies for navigating digital disruption. Ultimately, the book urges businesses to embrace change and leverage digital tools to create lasting customer value.