Woke + Worthy

38: The Key to Standing Out In A Saturated Market


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THE KEY TO STANDING OUT IN A SATURATED MARKET 

In true Jess fashion I am going to give it to you straight: just because you have a business doesn't mean that you have a brand. 

I think too often we confuse growing our business as one and the same as growing our brand, but they are entirely two different aspects. 

It's often when we focus on growing our business that we can find ourselves:

  •  Comparing ourselves to other's in the industry, not sure why someone would pick us over another coach
  • Feeling like we aren't original and neither are the programs we want to create (so we don't) 
  •  Don't know what it is that we do differently from anyone else 
  • And alllll of that just leads to us living in constant fear of the market "being too saturated" which is absolutely false... 

    When you place your focus on building a BRAND that is! 

    So on today's episode we are talking all about: 

    • What does it mean to grow your brand vs. your business
    • What does it actually mean to grow your brand 
    • The importance of growing your brand 
    • How to stand out online so you NEVER have to worry about the market being "too saturated"
    • Three keys to building a brand that stands out 
    • Think of it this way...

      When you go into a gas station you don't see a no name brands when you go to the cooler section. You see: Coca-Cola, Pepsi, Gatorade, Power-aid, Dr. Pepper. (just to name a few) 

      It's the same reason why as consumers the majority of us will trust buying brands that we know, like and trust. 

      Remember NO ONE wants a knock off of someone else. The secret to creating a brand that attracts not just clients but did we just become best friends (cue Stepbrothers scene) soul mate clients is by building a brand. 

      Not a business. 

      A brand that can't be copied.

      And the sole reason it can't be copied is because no one can be you, like YOU!

      Growing a business will get you started, but growing a brand will get you to 6 figures. If you are ready to grow your business to consistent 5-10k months, while creating content that has soul mate clients sliding into YOUR DM's asking how to sign up...I'm showing you exactly how I built my business to over 6 figures and how you can too! CLICK HERE to apply for the next round of the Awakened Entrepreneur! We officially start on June 21. 

      🎧 Thanks for listening! 🎧

      If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me @iamjesskwasny! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

       

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      Woke + WorthyBy Jess Kwasny

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