Travis Katz launched Gogobot at the height of the "social trip planning" wave in online travel.

The ex-MySpace exec knew for the company to succeed after the buzz of that 2010 period that it would take a lot more than a fancy user experience and PR to propel it into a phase of genuine growth.

Gogobot's focus on data and mobile was the key element in its push towards establishing itself as a worthy player in the ecosystem.

A name change to Trip.com in 2016 set the wheels in motion for what would become a sale to Chinese online travel giant Ctrip in late-2017 (Ctrip later rebranded to Trip.com Group).

Katz joins us as the latest guest on How I Got Here.

HIGH is a weekly show produced by PhocusWire and Mozio, aimed at getting the inside stories behind startups and innovation in travel and transportation.

It's hosted by PhocusWire's editor in chief, Kevin May, and Mozio co-founder and CEO David Litwak.

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