The Met Office's very first socio-meteorologist, Helen Roberts, joins Mike & Karen for an insightful discussion on the intersection between psychology, sociology and effective water efficiency messaging. 

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TIMESTAMPS 

0:00 - Introductions and hellos 

3:30 - Draining a reservoir to grab your phone?!

6:03 - Helen joins the show and explains her unique role as sociolo-meteorologist 

12:00 - The impact of a socio-meteorlogical approach in communicating the weather 

15:45 - The parallels between Helen’s work and CCW’s own messaging on water efficiency  

19:20 - Dealing with different motivations of audiences

23:30 - Steps forward in communicating messaging about weather and climate

25:00 - The importance of balancing empowerment with innovative messaging

29:00 - Going beyond the academic world and into the household

32:00 - Helen’s personal water use 

34:30 - Final reflections and farewell 

SHOWNOTES

Indian official fined after draining reservoir in search of mobile phone