Host Neeta Bidwai highlights critical data supporting the impact of thought leadership, and she outlines a comprehensive framework for creating and distributing thought leadership content. 

Key insights include:

• The evolution of buyer journeys and preferences, highlighting the shift towards self-service and the diminishing effectiveness of transactional content.
• Thought leadership, distinct from transactional and educational content, builds trust and effectively influences buyers in today's self-serve market. 
• Data and research from Gartner, Trust Radius, Bain, LinkedIn, and Google are used to support the argument.
• A detailed framework for crafting effective thought leadership content is introduced, emphasizing its non-transactional nature and long-term impact.
• The importance of high-value, non-obvious insights and a robust, non-gated distribution strategy. 
• The importance of proper content distribution and measurement strategies.

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Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ

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Highlights:

00:00 Introduction: The Essentials of Business Success

00:15 Understanding Thought Leadership

01:35 The Importance of Thought Leadership in Modern Markets

04:50 Framework for Building Thought Leadership

08:46 Executing Your Thought Leadership Strategy

11:56 Navigating the New World of Content and Data

14:30 Conclusion: The Power of Thought Leadership

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Referenced:

• Buyer journey data: https://goodrevenue.io/buyerjourney

• LinkedIn / Edelman report: https://www.edelman.com/expertise/Business-Marketing/2022-b2b-thought-leadership-impact-report 

• What is information gain? https://searchengineland.com/what-is-information-gain-seo-why-it-matters-429763

• SparkToro hard to measure channels: https://sparktoro.com/blog/how-to-measure-hard-to-measure-marketing-channels/

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