From Hannah Montana turning 20 to brands bringing back everything we grew up with, nostalgia is everywhere. But how much are we actually willing to pay for the thing?

We get into whether nostalgia gets stronger as you get older, if it’s about the object or the moment in life, and whether we’re more likely to fall for nostalgic products or experiences. Plus, do these throwbacks ever live up to the hype, or are they better left as memories?

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