Are you popular in your niche?⠀ ⠀ If you are already, you know what it means to be one step ahead of the competition. You can charge more, and still be the go-to brand in your market.⠀ ⠀But if you have never had that chance to be in that spot, you definitely can make it happen by getting good PR.⠀ ⠀Everyone likes to read a good story, and if you can be part of that story, you could build a name for yourself almost overnight.⠀ ⠀I am not saying that it's an easy process. But if you are in it to build a lasting brand, this is the price you have to pay to become the go-to brand in your space.