Want to know how to create content that really sells and how to ask the right questions that lead to sales and follow up with people in a non salesy way?

I interviewed business and  marketing experts Andrew Pickering and Peter Gartland - aka Andrew and Pete at my recent live annual content planning masterclass 2020 Sorted. Andrew and Pete have spoken all over the world about content marketing, including Social Media Marketing World, Content Marketing World and the Youpreneur Summit and are ranked as one of the top 100 digital marketers in the world.

It's a great interview where they explain how to understand who your high intent customers or clients (hand raisers) are and how to create handraiser content that gets them to raise their hand. They share their strategies, tactics and tools that they've personally used to make sales in their business. 

PLUS why thinking that sales are icky is one of the biggest mistakes you can make in your business. If you'd love to know how to create content to make sales in your business then listen to this episode. 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes

• About Andrew & Pete who they are and what they do (4:03)
• Why thinking that sales are icky is one of the biggest mistakes you can make in your business (5:06)
• Why you should create handraiser content and how to use it to make sales easier (7:15)
• How to create handraiser content and find out who your hand raisers are (9:50)
• How to get people to give you their email address without feeling icky (10:09)
• How to recognise clients/customers that are mid intent and high intent (12:08)
• How to get high intent clients by making them pre register for something (12:58)
• What is a high intent enquiry and how to do a really personal follow up (15:01)
• What is a mid intent enquiry and how to understand how interested they are (18:01)
• How to ask the right questions that lead to hand raisers that go on to make a sale (22:02)
• How to follow up with people and sell in a non icky way  (23:42)
• Why getting a ‘no’ can help you sell more effectively to the people that will say ‘yes’ (25:15)
• How to win future sales by understanding people’s objections (27:14)
• The five different types of handraiser content that you can use to make a sale (29:46)

Resources

Andrew and Pete

Andrew on Pete on Twitter

Andrew and Pete’s YouTube channel

Vidyard

[179] How to get more eyes on your content with Andrew & Pete (podcast) [333] 39 Surprisingly easy ways to get people to open your emails (podcast) [335] How to create a highly converting lead magnet (podcast) [339] How to build an audience for an online course or membership (podcast) [348] How to write social media posts that sell (podcast episode) [343] The three audiences you must build to create a successful online business (podcast) [374] How to create a year's worth of content in one morning (podcast) [380] How to set goals for audience growth in 2020 and why you should (podcast)

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