Conversation with Ian Campbell, the CEO of Nucleus Research, a recognized expert on ROI and TCO analysis of technology, and the author of The Value Sale: How to Prove ROI and Win More Deals.   <a href= "https://www.kennethkinney.com/podcasts-a-sharks-perspective-episode-383-ian-campbell" target="_blank" rel="noopener">Episode on Website</a>

Conversation with Ian Campbell, the CEO of Nucleus Research, a recognized expert on ROI and TCO analysis of technology, and the author of The Value Sale: How to Prove ROI and Win More Deals. Episode on Website

Conversation&nbsp;with Ian Campbell, the CEO of Nucleus Research, a recognized expert on ROI and TCO analysis of technology, and the author of&nbsp;The Value Sale: How to Prove ROI and Win More Deals. &nbsp; <a href="https://www.kennethkinney.com/podcasts-a-sharks-perspective-episode-383-ian-campbell" rel="noopener noreferrer">Episode on Website</a>

#383 - Are You Making a Value Sale?

“A Shark’s Perspective” is the podcast with the Who’s Who in marketing.  Your host, Kenneth (Shark) Kinney, is a highly accomplished & creative marketer, growth executive, & nationally-renowned consultant & speaker on digital & TV.

Business

“A Shark’s Perspective” is the podcast with the Who’s Who in marketing. Your host, Kenneth (Shark) Kinney, is a highly accomplished & creative marketer, growth executive, & nationally-renowned consultant & speaker on digital & TV.

“A Shark’s Perspective” is the podcast with the Who’s Who in marketing.  Your host, Kenneth (Shark) Kinney, is a highly accomplished &amp; creative marketer, growth executive, &amp; nationally-renowned consultant &amp; speaker on digital &amp; TV.

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#383 - Are You Making a Value Sale?

#383 - Are You Making a Value Sale?