It's sometimes hard to put long-range goals into perspective when we're considering the many means of getting to them: touring, social media, list building, licensing, music industry trends, formats of releasing music, etc. but those are all tactics, not sustainable strategies that are scalable. Too often, we glamorize the hustle without thinking about what matters even more: working with purpose.

Today, we'll talk about whether or not it actually is a long way to the top (if you want to rock n' roll) and a better way of getting there.