Inventors Helping Inventors

#388 - Mass Market versus Aspirational Buyers - Alan Beckley


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Alan provides a new Me on the Mic episode.

Alan discusses two different market segments for inventors: mass market versus aspirational buyers.

The mass market segment offers a potentially huge number of buyers who are price sensitive.

The aspirational buyer segment offers a smaller market of buyers, who will pay more for a unique quality product.

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Inventors Helping InventorsBy Alan Beckley

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