Welcome to Unlikely Choices! I'm Stacy, the former lawyer turned jewelry designer, and I am so glad you're here. If you want to start your own business in 2026 (or maybe you already have), you may be tempted to think "going viral" will solve all your problems and immediately result in a million dollar business. Well, I'm here to tell you why that couldn't be further from the truth. If you want to build a solid, long-term business, virality can help you, but it will not save you. And you don't want it in the early days - you want it only after you've built a solid foundation for your business. Are you ready to go behind-the-scenes on what's true and what's false about going viral these days? Listen in!

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Want more? For over two years, I wrote almost every week about how I quit my lawyer job and started my own business. I call it "My Journal" and you can find it on my website here: https://graceandhudson.com/blogs/jewelry-blog. It's full of lessons and insights!

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