In this episode of Let's talk ABM, Declan chats to Guy Phillips, Head of Enterprise Marketing, EMEA at Autodesk. Guy has that unique experience of working both Agency and Client-side, delivering exceptional ABM experiences. In his current role, as Head of Enterprise Marketing for EMEA at Autodesk, he is leading the charge to create high-impact ABM account experiences.

Here's what they cover:

- Why ABM is not rocket science

- The importance of account insights to unlock accounts

- His great ABM learning

- Advice for anyone starting out with ABM