My guests on the 2goodmedia podcast this week are Basile Lapray and Julien Traverse, the Founder of All Triangles.  

Language of the Episode : FRENCH.

How to use a community hub of athletes to stand out in Performance Footwear Design? The unique experience and knowledge of a creative agency and workshop based in the French Alps, which enable All Triangles to design, test and validate Footwear development projects within 2 weeks for Outdoor and Fashion brands.

All Triangles is a Brand Creative Agency and a Community Hub located in the heart of the Annecy "Outdoor Sports Valley" working in B2B with Brands from the Outdoor and Fashion industries. All Triangles is a multi-expertise team working in B2B and guiding their clients through the entire creation process of a Footwear.

All Triangles is based in Annecy and organized as follows into 3 main activities: 

• A design department, research, shoe design, prototyping.
• A concept creation and trend watch department
• Athletes' Service Footwear Design

All Triangles is therefore able to produce a model that has been tested and validated in a sports community in 2 weeks, whereas the industry takes 6 to 8 weeks before a performance shoe can be produced. The All triangles agency therefore stands out for the innovation and practicality of its solutions, its speed and agility in validating them. 

Designers, marketeers, engineers, pattern-makers, prototypists, human relation experts and data scientists collaborate to find ad-hoc solutions based on clients and customer needs. Basile Lapray is in charge of fashion and lifestyle development at All Triangles. Within a state of the art footwear workshop, they can build to test & validate ideas quickly. Julien Traverse created All Triangles in 2019 with the wish to offer French and international brands creative and easily manufacturable solutions in the field of outdoor performance footwear. 

They recently joined the Paris Alpine Studio Collective of creating agencies to revolutionize and de-cluster the worlds of Fashion and Outdoor.

Paris Alpine Studio is a collective of creative agencies with complementary know-how to offer a relevant and complete solution to Fashion and Outdoor brands. The multi expertise team members complement each other to create personalized solutions and enable brands to stretch their territories of expression in the fashion and outdoor markets designing inspiring products with a focus on performance and utility.

All Triangles is first and foremost a team of outdoor sports enthusiasts, but also Footwear enthusiasts. It is the combination of these passions that enables them to perfectly identify a brand's needs and translate them into high-performance products that are consistent with its identity and values.Its community hub is a strong differentiating feature of the All Triangles agency.

In addition to the offices and workshop, there is also a sports and athlete community hub, changing rooms and a climbing wall to welcome the outdoor sports communities of the Alps! 

The All Triangles team has a strong bond with outdoor athletes, as they have a dedicated service to create tailor-made products for them. Thus, the workshop can adapt them to the needs of the athletes to allow them to practice their sport in the best conditions.

Don't miss our 2 previous episodes with the Paris Alpine Studio collective:

- with Jonathan & Fletcher the Performance Apparel specialist

- with Ludovic Alban, Luxury and Fashion Artistic Designer and Director

You can contact Julien Traverse and Basile Lapray via Julien's email address : [email protected], directly via Linkedin : Julien Traverse or Basile Lapray, but don't hesitate to come and meet them in their agency in Annecy.

I am Delphine Souquet, the Founder of 2Goodmedia, visit me on https://2goodmedia.com and Instagram @2goodmedia to know more about all my projects and reportages with Creatives and entrepreneurs : Designers, Agencies, Artists talking about their creative process and running a successful business.Language of this Episode : FRENCH. The interview is always in the original language of the interviewee to hear the direct voice of people that shape the Art and Fashion industry today. The transcript is translated in 3 languages on our website @2goodmedia.com.

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