The Art of Product

39: Another New Beginning

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Derrick discovered his marketing and promotional tasks were eating up too much of his time and mind, so he took a break from them. He shifted his focus to the actual development of his product, Level. He made some forward strides on the product’s design.

Ben decided to give notice and leave his current job for an opportunity to develop a Screenhero alternative. Screenhero is a pair programming tool that has a rough history with Slack. So, he has a co-founder, new technology findings from Stanford, and encouragement from original developers. Could anything be more aligned?! Ben’s alternative and Derrick’s Level is a match made in heaven.

Today’s Topics Include:

  • How Derrick is refactoring and optimizing data model items
  • Is having one identity the right way to go or do people want to establish different identities within different communities?
  • Ben encourages Derrick to not automatically do the opposite of Slack
  • Derrick is trying to envision what people may request and be able to customize
  • Shifting from the anonymous to identified Web
  • Why Derrick decided to rewrite some database migration history
  • Derrick is developing Level’s registration and sign-up process
  • Derrick is on a development roller coaster every day; getting back on the yoga train
  • Development teams will become increasingly distributed, so the customer base for Ben’s alternative will only expand
  • How Ben feels about the technology risk factor with his alternative tool
  • Ben will be learning C++ to write the codebase and maintain it

    • If you’re enjoying the show please give us your ratings and reviews in iTunes.

    Links and resources:

    Ben Orenstein Website

    Ben Orenstein on Twitter
    Derrick Reimer Website
    Derrick Reimer on Twitter
    Tailwind CSS
    The Bootstrap Blog
    Drip
    GitHub
    Steve Schoger
    Screenhero
    MicroConf
    Thoughtbot
    Ruby on Rails

    ...more
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    The Art of ProductBy Ben Orenstein and Derrick Reimer
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