This episode of Ask Derek is all about the golden question: what products should I be selling online? This is an incredibly important question so in this episode, we go over the four criteria against which I assess the validity and potential of new products, we talk about the four main online business models, and lastly, I share my answer to the question and explain to you my Hybrid Model. The Hybrid Model is what I consider to be the most valuable and sustainable business model, and using this model, along with meeting our four criteria, your product has the potential to be a total home run.